Since all strategic decisions affect a large number of internal and external stakeholders, a stakeholder analysis is also employed in the coursework, so that the impact of the proposed policies is objectively assessed. This post will look at what Nestle’s BCG Matrix is likely to look like and critique how useful the matrix is. We will examine Nestles low growth goods, items that draw revenue, high growth. It is highly likely that the marketers at Nestle have used the Boston Consulting Group Matrix (BCG Matrix) to identify which brands to sell off. In addition, the SWOT analysis of the company is also included in order to link the internal organisational characteristics with the specific opportunities and threats related to the external environment. The BCG Matrix of Nestle includes Dogs, Stars, Cash Cows, and the Question Mark. Moreover, the organisational strategic decisions are evaluated by including the relevant external context- PESTEL analysis. The growth and profitability potential of the organisational units are assessed by using the Boston Consultancy Group (BCG) matrix. Scientific research bcg matrix of new goods market penetration, followed logically that.

Then, the analysis emphasises the strategic planning process of Nestle. Initially, the discussion reveals the mission, vision, objective and aims of the company. This coursework focuses on exploring the case of Nestle. Your task as an MBA is to interpret what the BCG matrix of Nestle shows you.įor instance, “pets” might look like the least attractive product.Nestle- mission, vision, SWOT, PESTEL, BCG matrix, Stakeholder analysis Abstract Is your problem solved? No more critical decisions? The answer is “no”. Okay, so imagine that you have your matrix. Low Share, Low Growth: Firms should liquidate, divest, or reposition these “pets.” Nestle India and BCG Matrix With headquarters at Vevey, Switzerland and established in 1866, Nestle has growth today to be the worlds biggest food and beverages company. High Growth, Low Share: Firms should invest in or discard these “question marks,” depending on their chances of becoming stars. High Growth, High Share: Firms must invest in these “stars” as they have high future potential. Low Growth, High Share: Firms should milk these “cash cows” for cash to reinvest. Now, let’s understand these quadrants better.Įach of the four quadrants represents a specific combination of relative market share, and growth: Quadrants being- question marks, stars, pets (often represented by a dog), and cash cows. It is a table, split into four quadrants, each with its own unique symbol that represents a certain degree of profitability. Stars The stars are the high relative market share and high market growth. This matrix is, put simply, a portfolio management framework that helps companies decide how to prioritize their different businesses. NEstle BCG Matrix June 11, 2010- Advertising Plan, Management, Marketing, Nestle Stars The stars are the high relative market share and high market growth.

Nestle bcg matrix